Facebook is like a Brick

I think a strong business model that is generating large profit margins and huge earnings (not revenue, but profit) means the ‘object’ has an aerodynamic shape and control surfaces. As these objects  (Apple, Microsoft, Google for example) fall, and they use their potential energy, they fall in a controlled manner. They can have direction and purpose. This gives me confidence.

On the other hand, Facebook is like a brick. Yes there is potential energy. But as it uses that potential energy it just falls straight down. Maybe it will sprout wings and be directed, but right now it’s just a big ugly brick falling…

Facebook is like a Brick | cek.log.


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