Apple’s confidence


One thing that became very clear to me early on in today’s keynote is that Apple was having fun again. They were really enjoying themselves.

To me, the fun was coming from the confidence Apple had in the products they were announcing. It’s not hard to enjoy yourself when you know the products you are going to introduce will be accepted and applauded by the people you’re releasing them for.

Apple’s confidence.

Guess what? I bet they’ll get Wall St’s confidence again soon, and the stock will fly again.


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