Retail is hard and it is being disrupted by technology wielded well by Amazon. But it’s also subject to further disruption. Amazon’s job to be done can be done by alternatives. Buyers are typically hiring Amazon for convenience, not just price and ease of use is where the value is. But again, new information technology which makes shopping, discovery and delivery of products directly from the vendor, bypassing the aggregator (i.e. retailer) could shift value along the value chain yet again.
By the time Amazon reaches some point of monopoly in distribution it could be too late to make the switch to profit generation.
I don’t want to suggest that failure is inevitable, but I want to point out that success is not certain by any means. Disruption happens.
* It’s possible that Enlightenment is also an illusion at Apple. Even if they once had it, there are forces which act on companies that make them lose their wisdom.
One of Dediu’s best pieces. Read it all.