The core of LinkedIn is that it’s the universal CV database. You need to have your CV there for people to find it, to look you up – in some circles not being on LinkedIn is almost a professional failing. For specific verticals (programming, design) this isn’t the case, but for white collar professionals it is. For some people an online presence per se (your blog, twitter etc) is a de facto CV and is how you build your reputation (and Klout is poking away at this), but most careers are not built in public, and most people cannot blog about their job, even if they had the time and inclination.
So it seems to me that the low-hanging fruit is the stuff that LinkedIn just isn’t doing while it pursues the Huffpo dream. Connection and meeting management (Evernote Hello). Introductions (Emissary.io). Pre-meeting stalking (Refresh). Bit by bit a graphic just like the one for Craigslist gets built up.
The puzzle is at what point that matters to LinkedIn. The core business is about selling CVs to recruiters. So long as it remains the CV registrar, does it matter if the users only visit the site once a month, or once every six months? Indeed, if all of these apps use LinkedIn as a data source, arguably they actually reinforce its position.
Perhaps the answer is that tech history is full of dead companies that had mediocre product but great lock-ins. Eventually, the lock-in always goes away – we have Blackberry this week to remind us of that. LinkedIn has a great lock-in and product that’s mediocre for the users who enter their CVs, but pretty good for the recruiters who pay the bills. How will that play out?
LNKD going down? La un P/E de 700, as paria pe asta.