Why Apple’s Beats buy is genius

In short, Apple’s reasoning for acquiring Beats Electronics likely goes deeper than its desire to have popular headphones. Apple could strengthen its relationships with music labels, bring in one of the best dealmakers in Hollywood, rebuild iTunes into something that is not universally hated by artists and consumers alike, and increase its cultural relevance and influence with one acquisition. For a company that is looking to expand its relationships in the entertainment industry, bringing in Jimmy Iovine, Dr. Dre, and Beats Electronics is the perfect remedy for Apple.

Why Apple’s Beats buy is genius.

Pana la urma, explicatia asta suna bine. Dar eu tot astept sa vad stirea aici.


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