Hearsay: Jony Ive on iWatch: „Switzerland is in deep sh!t”

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

Intel and Opening Ceremony Collaborate on MICA, a Stylish Tech Bracelet – NYTimes.com.

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