Bad Assumptions | stratechery by Ben Thompson

Last quarter Apple’s revenue was downright decimated by the strengthening U.S. dollar; currency fluctuations reduced Apple’s revenue by 5% – a cool $3.73 billion dollars. That, though, is more than Google made in profit last quarter ($2.83 billion).2 Apple lost more money to currency fluctuations than Google makes in a quarter

Bad Assumptions | stratechery by Ben Thompson.

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