One day they’ll understand Apple « Observatory

The truth is, being wrong about Apple’s future often stems from being wrong about Apple’s past. If you can’t appreciate what led to past successes, it’s tough to see the future ones.

Remember all the negative articles written about Apple in the quiet years leading up to last fall’s introduction of iPhone 6, Apple Pay and Apple Watch?

The common theme was that Apple had forgotten how to innovate. Samsung was crowned the new king. It was an easy story to tell, because Steve Jobs was gone.

Poor, directionless Apple. All those inventive designers and engineers, taking long lunches and wandering the halls aimlessly without leadership.

That idea, of course, was absurd. The only “proof” offered was that Apple had failed to deliver a new revolution three years after iPad. And that was meaningless, given that Steve Jobs himself took six years to launch iPhone after the revolution of iPod. Yet, with such stories proliferating, more and more people started to believe them.

Fortunately, it all becomes clear in hindsight.

Now we know there was a ton of work going on at Apple during The Period Of Great Whining. Possibly more than at any time in Apple’s history. Now we have new iPhones, Apple Pay and Apple Watch

via One day they’ll understand Apple « Observatory.

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