The Inside Story of How the iPhone Crippled BlackBerry – WSJ

But there was no going back. Apple was setting a new agenda for the wireless industry. RIM, like others, were now followers. “We built a perfectly evolved, optimized service and product offering that made the industry take off,” says Mr. Lazaridis. “There was a point where the carrier, by changing the rules, forced all the other carriers to change the rules eventually. It allowed Apple to reset what the expectations were. Conservation didn’t matter. Battery life didn’t matter. Cost didn’t matter. That’s their genius. We had to respond in a way that was completely different than what people expected.”

via The Inside Story of How the iPhone Crippled BlackBerry – WSJ.

The classic story of disruption.

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