“The product announcements were largely inline with speculation and did not seem like they could drive meaningful revenue growth. Although a slightly delayed launch of iPhone 6S (vs iPhone 6 last year) could help its unit growth in the Dec quarter. We remain concerned about tough iPhone compares for the next few quarters, which will likely keep weighing on the stock performance.” Neutral. $125.
This tough comparison with the great iPhone 6 cycle is what worries me too, from an investor (short term) point of view.
In the long term, they just announced a new platform which will redefine an industry with the app-enabled Apple TV.