Apple wants to sell you a television set, just not today

I believe this new Apple TV box is step one. Step two will be the streaming service. Once those two elements are in place and working well, that’s when step three comes in: the real Apple TV.When will this happen? My guess would be 2017 or 2018. I think that’s going to be when the adoption of 4K is widespread. Yes, you can buy a 4K television today, and yes many of them are becoming more affordable, but for Apple to succeed in selling a physical teleivsion, it needs to have leverage in those two areas first. Most people today are still using 1080P TVs. But in the next couple of years, I think 4K will start becoming the default choice for new TV buyers. We’re close, but not there yet.
I know what you’re thinking. “The TV business is horrible. There are no margins there!” That may be true, but guess what? There are no margins in the PC or smartphone business either. The margins only go to those who are making premium products with an OS they own and control. And guess who does that better than anyone? Apple.

Source: Apple wants to sell you a television set, just not today

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