Things move fast in this industry. In 2009 HTC was responsible for 80 percent of Windows Mobile handset sales. Two years later they were flying high as the best Android handset maker. Now their entire company is worthless.
Daring Fireball: HTC Trading Below Cash on Hand.
In Handset Profit Race, There’s Win, Win and My God, You’re Pathetic
If you’re a smartphone manufacturer other than Apple or Samsung, condolences on your second quarter. Because according to new research from Canaccord analyst Michael Walkley, it was an ugly one in whichApple and Samsung captured 108 percent of handset industry profitsand you likely posted another operating loss.
Apple And Samsung Have 108% Of Industry Operating Profits.
The key question in my mind for the US, or other regions for that matter, is whether anyone can legitimately compete with Apple in premium. I think we will observe that Apple can legitimately compete with others in the middle of the market. But whether anyone can challenge Apple’s dominance in the high end is yet to be seen.
via It’s Tough Competing With the iPhone | Tech.pinions – Perspective, Insight, Analysis.
Originally a dominant Windows Mobile player, HTC was the first smartphone manufacturer to embrace Android, leaving them perfectly placed when desperate carriers who didn’t have the iPhone came calling. HTC, however, mistook their opportunity-based success as being directly attributable to their product prowess.And so, when Samsung entered the market, HTC quickly retreated to the top end of the market, making the “best” Android Phones, including the One X/S/V series last year, the Butterfly, and the One this year. All three models featured high-end industrial design, and prioritized fit-and-finish over things like removable batteries or expandable storage.
The problem for HTC is that customers who value high-end industrial design also value fit-and-finish in software, and thus buy iPhones. High-end customers who reject the iPhone for Android usually do so because they seek more customization and flexibility; naturally, they also prefer hardware features such as the aforementioned removable battery and expandable storage, which the Galaxy S series is happy to provide.
To put it another way, HTC has been targeting the high-end market with an inferior product. And now, to add insult to injury, they can’t even deliver top-of-the-line components for their phablet, the most un-iPhone-like premium device of all.
In this way, HTC is very much the hardware version of Windows Phone. Windows Phone from day one targeted the iPhone, setting strict hardware baselines and severely limiting both OEM and carrier flexibility, ensuring minimal fragmentation. Unfortunately, customers who cared already had iPhones, and now Windows is stuck without the minimum components – apps – needed to compete.
HTC’s – and Windows Phone’s – Missing Market.
HTC in disarray: staff departures, ‘disastrous’ First, and production problems cloud company’s future | The Verge.
Din pacate, cel mai bun produs Android nu castiga si bani pentru companie, din cauza competitiei imposibile cu Samsung